BUT·TER·FLY EF·FECT

NOUN:BUTTERFLY EFFECTS

(with reference to chaos theory) the phenomenon whereby a minute localized change in a complex system can have large effects elsewhere.

TARGET AUDIENCE

• Women mid 20s-40s

• Very in touch with the latest online trends

• Sees the luxury in simplicity

Butterfly Effect wine is for the chic woman looking for a beautiful bottle of wine to share with friends. She has a flair for little luxuries and believes that a bottle of wine should look as good as it tastes. The touches of gloss and embossing mixed with the mat bottles feels fresh and sophisticated like herself. It feels luxurious in a modern way versus the older styled vineyard wines that her mother used to drink.

BACK BOTTLE COPY

We believe in the importance of self-evolution; making those tiny choices that lead to a better you. It is said that something as small as a butterfly flapping its wings can cause a typhoon halfway across the world. Here at Butterfly Effect Winery, we understand that it is the small, subtle changes that we’ve made throughout the years that have lead to the creation of our sophisticated flavors. What started on a whim as a small home experiment has grown into a beloved collection of whites and reds that we hope you enjoy as much as we do.